This free guide will cover some of the basics of doing Keyword Research.
While you are not limited to using the keyword tool Market Samurai, we highly recommend it based on experience and ease of use. You are always welcome to download a free trial to see how it works before committing to buying it.
Keyword Research is essential if you want to get found in Google. It’s the difference between being in the prime location in a mall, like by the entrance that everyone passes by, versus a spot behind the Food Court where no one goes because the smell is a little… off.
You can do some fairly decent Keyword Research using the free tools you get signing up for a Google Adwords account, but there are some inherent limitations, like not being able to analyze competition data. (Click here for a free video about Google’s Keyword Tool.)
If you’re on a budget, just starting out or aren’t yet convinced that you need to build more traffic to your site, then one option for doing competition research is to use the SEO4Firefox plugin (which obviously requires Firefox to run). It comes along with some additional handy information, but you may need to really sink your teeth in to get the most out of it.
Keyword Research 101
When doing Keyword Research it’s important to find keywords that you can compete with. Since there are probably a lot of other sites that have been online longer than yours, you will need to target “long tail keywords” that have fewer people searching for them, but are easier to get in Google’s Top 10. Examples:
Too much competition: photographer
Long Tail Keyword: best wedding photographer
Doing keyword research helps you zone in on long tail keywords that get a decent amount of traffic but have less competition. What are the factors determining competition for a particular keyword? A few are:
Domain Age (how long a site has been indexed by Google), Back Links (# of links back to a site), Page Rank (Google’s ranking system) and On Page SEO (if your competitors wrote their target keyword into their site).
When doing Keyword Research you might discover that a long tail keyword like “best wedding photographer” has lower competition in those four areas mentioned above. That leads to the next step which is to optimize a single page for that keyword. (Details covered in our explanation of On Page SEO.)
Once you’ve optimized your site, the next critical phase in your campaign to get to #1 in Google is to get as many Back Links to your site as possible!
Using Google Adwords for Keyword Research
This video (originally developed for our sister site that provides free artist blogs for creatives) covers some of the basics of using the Google Adsense tool for doing keyword research.
One Last Plug for Market Samurai
If you want to stay ahead of the competition online or discover hidden niches within your business that you never dreamed of exploiting, then Market Samurai is for you. It has modules covering Keyword Research, SEO Competition, bulk domain searches, Monetization (for finding affiliate products to sell through your site), Find Content (to help find free content to add more pages to your site), Rank Tracker (to chart progress in Google for a particular keyword) and more.
There’s so much to use we definitely recommend watching all of their training videos to get the most out of using it. We also have some quickstart videos available in our Members Section. Best of luck in your online endeavors!